Brand Marketing Strategy + Creative

Consulted with the digital information team on UX, design thinking, and brand messaging to maintain verbal and visual expression on the website, learning management system, and social media platforms.

Collaborated on brand launch, visual asset overhaul, and marketing awareness campaign to educate, inform and roll out a new brand visual identity, values, position, and messaging to internal and external audiences.

Oversaw strategy for annual meeting theme, creative development, and marketing across all channels. Planned and implemented campaigns to meet revenue, build and diversify attendance and enhance the on-site experience.